First Choice

• 24/7 online travel booking system
• Special discounts on late travel deals
• Store finder to locate nearest First Choice high street branch or shop
• First Choice Price Promise:
  If you book any holiday through firstchoice.co.uk and then find your exact holiday available for a lower price elsewhere, First Choice guarantee to refund you 110% of the difference.

First Choice Holidays & Flights Ltd, is a subsidiary of First Choice Holidays PLC, which is a leading international leisure travel company operating in 4 main sectors: Mainstream, Specialist, Activity and Online Destination Services. First Choise also has a US student break business (StudentCity.com) and a joint venture cruise company (Island Cruises). Within the Mainstream Holidays Sector, First Choise Holidays, Airline and Retail, all operate under the First Choice brand. 

Firstchoice.co.uk aims to offer you lots of choice so you can find the perfect holiday to suit you. As such, 1st Choice offer holidays provided by all the following companies in the First Choice Group ... the choice is yours:

• The First Choice brand offers a wide choise of holidays packages and charter flights across the world. Whether you're looking for a new sun-soaked spot, returning to your favourite island or choosing where to go on your next skiing holiday, First Choise can take you there!
• Sunstart concentrates on providing holidays in 2 and 3 Sun rated accommodation. They've got a choice of hotels and apartments in  the Canaries, the Mediterranean and the Caribbean.
• If you're looking for more upmarket accomodation, then Sovereign offer a great range of premium 1st rate accommodations that have been specially selected for their supreme and first class quality standards.
• If you want to party with the best bunch of people, then choose 2wentys who'll take you to the most up for it resorts and organise some totally off your trolley events. With 2wentys you know you're onto a sure thing and alongside all the partying you can expect a decent place to recharge your batteries and a first rate service.
• Falcon and JWT Holidays specialise in offering a choise of last-minute holidays which depart from Belfast and City of Derry.

It is worth noting that the best First Choice deals are always online. However, should you need help, 1st Choice have a telephone sales team available to assist you with your booking. But, all holidays and flights bookings made by phone incur a £15 per person service fee.